New LG Optimus L design identity : LG Electronics announced an exclusive collaboration with Vanity Fair UK and British celebrity fashion photographer Ralph John Perou to bring to life LG Optimus L Style, the brand’s new design identity, for style connoisseurs with an eye for great technology. Perou helmed the style-meets-technology photo shoot that is to be featured in the July issue of the magazine. The series of black and white LG Optimus L Smartphone photographs showcases models in various poses with the new LG Optimus L smartphones, illustrating the five elements of L-Style: Modern Square Style, Harmonized Design Contrast, Floating Mass Technology, Seamless Layout and Sensuous Slim Shape.

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